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Web Design Cost- How Much Should You Spend On A Website?

January 10, 2021
|In digital-marketing
|By DoneDigital

We are living in the age of the Internet, and almost everyone is online today including your clients and customers. You might also be wanting to go online and utilize digital marketing for business growth. The first thing that comes to people’s minds who wish to take their business online is getting a website, which is a good idea. But you must be wondering how much does web design cost?

Before you start your search for a web designer or agency, you should read this useful information. Here is some cool advice for anyone who is looking to get started with digital marketing and might be wondering how much web design costs?

 

1. Web Design Cost- It doesn’t need to burn a hole in your pocket

A website alone is nothing. If no one visits your website, it’s of no use. Getting a website is just the start, you need to employ digital marketing if you want people to visit your website and buy your stuff. Therefore, spending all your money on a website is not a good idea. You need to have some money left over for marketing.

Still, I see many people committing the same mistake. They hire expensive agencies to design their website and they pay thousands of dollars just for the website. Having a well designed and well-converting website is crucial to online success. But what if I told you that you could get a well-converting, and well-designed website without spending tens of thousands of dollars?

Yes, it is possible. All you need to do is stop contacting those expensive agencies and start working with individuals or Indian agencies. While web development is hard to earn and a valuable skill, but there is no shortage of skilled web developers in south Asian countries.

There is so much competition among those agencies and web developers that some of those professionals would not even mind developing an app for you under a thousand dollars. And if you need a website, having a thousand dollars in your pocket is more than enough.

 

The Solution

If you are smart and can do a bit of negotiation with multiple contractors, then getting a great website at a great price won’t be hard for you. Still, some people don’t like working with people who charge low prices. So if you are not eager to work with some freelancer or Indian contractor, you should be clear on your requirements.

Be clear on what specific features you definitely need and what features might not be so important.

Another thing to consider is what type of website are you getting? Is it a simple portfolio website? Or would it be like a digital brochure of your business? In such cases, spending tens of thousands of dollars is foolish.

If your website will not be the place where your conversions occur, you need not spend too much on it. Another reason to avoid spending too much on static sites is because of WordPress. Content Management systems like WordPress enable you to build and deploy a static website in minutes. Just do some research and choose the theme that fits your needs and install it, as easy as that.

Such online software like WordPress, Drupal, and Joomla are free to use and can be easily installed on your web hosting. Even if you wish to make some premium purchases on these platforms, it won’t cost you much.

 

2. Spend on marketing

 
I convinced you to spend less on development so that you can spend more on marketing. After all, marketing will be the secret sauce that will turn your website into a delicious lead magnet. You should spend at least ten times more on marketing than what you spent on a website.
 
Though investing in a good website is also an investment in marketing, but it’s like laying the foundation. No doubt that the foundation should be strong, but if you put all your money into the foundation, you will have no money to build the house on it. So being wary about web design cost is necessary.
 
The more you spend on marketing, the more traffic you will get, and ultimately, the more leads you will generate. However, putting money in marketing blindly is a deadly mistake — you should be putting money into marketing that drives results. The good thing with digital marketing is you can measure it. When using digital marketing, you can refer to numbers and know what’s working and what’s not. You could measure everything by numbers.
 
CIPET IPT Jaipur is an example, this government institute approached us for marketing. Their site was poor and lacked most of the functionalities they needed.
 
When they came to us, we could’ve simply told them that their site needed a redesign and we could have asked for a thousand dollars for it. But what we did is we decided not to invest in design and rather invest in marketing the institute.
 
With Facebook lead forms and google click to call ads, we helped the institute achieve a phenomenal 500X ROI.
 
And the fact is– their website is still a mess.
 
 
 

3. Focus on SEO

 
Getting a website and investing in marketing is all good but what about SEO? SEO, aka search engine optimization, is free to implement marketing technique.
 
SEO has the power to scale your business like nothing else. It is the practice of ranking websites for certain phrases on search engines.
 
Doing SEO does not require money, all it needs is expertise and some time. Lots of people are searching for information related to your business. With SEO you can make those searchers find your business.
 
Nothing should stop you from doing SEO on your website. If you think knowledge is an issue then you will be surprised to know that SEO is free to learn (thanks to amazing blogs and free resources out there on the internet).
 
If time is an issue for you then we will be more than happy to help you with SEO.
 

Final Words On Web Design Cost

I hope these pieces of advice will help you enter the digital space without getting robbed. Digital Marketing is an absolute marvel of the Internet. Not using digital marketing will make your business die slowly.

If you need any sort of advice on digital marketing or you wish to get a free digital marketing strategy curated for your business, then feel free to contact us.